Jul 21, 2017.
Do you know anything about Marshall McLuhan?
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980)
was a Canadian professor, philosopher, and public intellectual. His work is one
of the cornerstones of the study of media theory, as well as having practical
applications in the advertising and television industries.
He studied at the University of Manitoba and the University
of Cambridge; he began his teaching career as a Professor of English at several
universities in the U.S. and Canada before moving to the University of Toronto,
where he remained for the rest of his life.
On his 106th birthday, Google is honouring Canadian
professor Marshall McLuhan. He was the one who predicted the rise of the
Internet, a work ahead of time. According to many scientists, Canadian
professor Marshall McLuhan emerged as a media theorist while teaching at the
University of Toronto in the 1960s.
McLuhan was known for
creating the phrase "the medium is the message" and the term global
village, and predicted the World Wide Web nearly 30 years before it was
invented.
He was a mentor in the media speeches of the late 1960s,
although his influence began to decline in the early 1970s. In the years
following his death, he continued to be a controversial figure in academic
circles. With the advent of the Internet and the World Wide Web, the genius
prediction of his was recognized.
McLuhan was named to the Albert Schweitzer Chair in
Humanities at Fordham University in the Bronx for one year (1967–68). While at
Fordham, he was diagnosed with a benign brain tumor, and it was treated
successfully.
He returned to Toronto where he taught at the University of Toronto
for the rest of his life and lived in Wychwood Park, a bucolic enclave on a
hill overlooking the downtown where Anatol Rapoport was his neighbour. In 1970,
he was made a Companion of the Order of Canada. In 1975, the University of
Dallas hosted him from April to May, appointing him to the McDermott Chair.
He has very deep insights on the media. According to him,
all media, from the phonetic alphabet to the computer, are human extensions
that cause profound and lasting changes in him and his environment. dozen.
Reporter Raymond Williams, however, said that McLuhan's
theory was dangerous, as it emphasized that the media have free reign to exert
control over that very message.
A new centre known as the McLuhan Program in Culture and
Technology, formed soon after his death in 1980, was the successor to McLuhan's
Centre for Culture and Technology at the University of Toronto.
Since 1994, it
has been part of the University of Toronto Faculty of Information and in 2008
the McLuhan Program in Culture and Technology incorporated in the Coach House
Institute.
In 2011 at the time of his centenary the Coach House
Institute established a Marshall McLuhan Centenary Fellowship program in his
honor, and each year appoints up to four fellows for a maximum of two years.
In
May 2016 the Coach House Institute was renamed the McLuhan Centre for Culture
and Technology; its Interim Director is Seamus Ross (2015–16).
In Toronto, Marshall McLuhan Catholic Secondary School is
named after him.
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JUL,2017.
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