Chủ Nhật, 24 tháng 12, 2017

NORAD launches 2017 Santa Tracker – LP 330



December, 2017.
Breaking news.
Norad launches 2017 Santa tracker.

It's beginning to look a lot like Christmas at NORAD headquarters!
NORAD TRACKS Santa is an annual Christmas-themed entertainment program, which has existed since 1955, produced under the auspices of the North American Aerospace Defense Command (NORAD). Every year on Christmas Eve, "NORAD TRACKS Santa" purports to track Santa Claus as he leaves the North Pole and delivers presents to children around the world.

The program is in the tradition of the September 1897 editorial "Yes, Virginia, there is a Santa Claus" in the New York Sun.

NORAD has officially relaunched its beloved Santa tracker for 2017 on NORADSanta.org.
NORAD Tracks Santa was a phone service, where interested parties could call in for real-time updates on Santa's location as he traversed the globe. NORAD relies on volunteers to make the program possible. Each volunteer handles about forty telephone calls per hour, and the team typically handles more than 12,000 e-mails and more than 70,000 telephone calls from more than two hundred countries and territories.

Most of these contacts happen during the twenty-five hours from 2 a.m. on December 24 until 3 a.m. MST on December 25. A website called NORADSanta.org was established to allow project access for Internet users.

Google Analytics has been in use since December 2007 to analyze website traffic. As a result of this analysis information, the program can project and scale volunteer staffing, telephone equipment, and computer equipment needs for Christmas Eve. Volunteers include NORAD military and civilian personnel.

More information about NORAD Tracks Santa:
The NORAD Tracks Santa program has always made use of a variety of media. From the 1950s to 1996, these were the telephone hotline, newspapers, radio, phonograph records and television. Many television newscasts in North America feature NORAD Tracks Santa as part of their weather updates on Christmas Eve.

Since 2012, Analytical Graphics, Inc. has used their Cesium platform to build a 3D map for visualizing Santa's location with more accurate global terrain and satellite imagery than before. NORAD reported that for Christmas 2013, it logged 19.58 million unique visitors to its website on Christmas Eve, and 1,200 volunteers answered 117,371 calls.

Through social media, it had 146,307 Twitter followers and 1.45 million "likes" on Facebook.That year, NORAD contracted with Bing Maps to provide 2D map tracking, ending a five-year contract with Google. In 2014, NORAD logged almost 20 million VISITS to its Santa Tracker.


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DECEMBER ,  2017.       

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